Branding & Positioning
On a marketplace where shoppers see twelve competing products per screen, brand is the difference between a commodity and a category leader. We build the foundations that make every other lever work harder.
- Competitive landscape audit and white-space identification
- Brand positioning statement, value proposition and tone of voice
- Visual identity guidelines — logo system, palette, typography, photography direction
- Brand Story, A+ modules and Brand Storefront design briefs
- Localization frameworks for US, UK, German, French, Italian, Spanish and Dutch markets