A growth partner built for two-continent Amazon brands.
Crosslane Trading is a US-incorporated consulting house dedicated to a single objective: helping ambitious sellers compound their growth on Amazon's largest marketplaces — North America and Europe.
Make Amazon a profit engine — not a treadmill.
Most Amazon businesses plateau because they treat each lever in isolation: a freelancer for copy, an agency for ads, a consultant for sourcing. Crosslane brings these disciplines under one roof and one strategy, so every effort compounds instead of cancels out.
We work with a deliberately small number of brands at a time. That constraint is the point: it means senior attention, calibrated decisions, and accountability for outcomes — not deliverables.
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Three principles, applied without exception.
Margin before momentum
We measure success in contribution dollars, not gross sales. A campaign that doubles revenue and halves margin is not a campaign we run.
Local before global
Each Amazon marketplace is its own country. We localise copy, ad strategy and product positioning natively — never with a translation layer.
Transparency before retention
Our first conversation is honest about whether we are the right fit. If we are not, we will tell you — and point you to who is.
A bespoke practice does not scale by adding clients. It scales by going deeper with each one.
Twelve Amazon marketplaces, two continents.
We work across the full North American and European Amazon panel. Each market has its own buyer behaviours, ad dynamics, fee structure and language — and our playbooks are built market by market.
Ambitious brands at a turning point.
Established sellers ready to scale
Brands generating consistent revenue who need senior strategy and execution to break the next plateau.
Brands entering new markets
US sellers expanding into Europe, or European sellers entering the United States — with everything that comes with it.
Founders launching a new line
Operators with the capital and ambition to launch a new private-label brand and want it built right from day one.
Tell us about your business.
The best way to understand whether we can help is a 30-minute discovery call. No prepared decks, no sales pressure — just a conversation about where you are and where you want to go.
Book a discovery call